- Dress, Estey, $60
- Peep Toe Booties, Chinese Laundry by Kristin Cavallri, $160
- Bag, Abbacino, $125
- Statement Necklace, Chan Luu, $289
- Yellow V-Neck, Veronica M, $73
- High-Rise Black Jeans, Mavi, $118
- Bracelet, Chan Luu, $178
- Opal Earrings, Chan Luu, $125
- Opal Necklace, Chan Luu $125
- Shoes, Blowfish Malibu, $58.99
- Clutch, Mary Francis, $109
- Top, Lush, $46
- Corduroy Skirt, Lush, $48
- Blue Peep Toe Heels, Chinese Laundry by Kristin Cavallri, $150
- Clutch, Sandra Roberts, $125
If you’ve had the opportunity to stroll through the colorful streets of downtown Asheville recently, you may have noticed a new addition to Patton Avenue’s already flourishing and energetic array of businesses. Offering a sparkly-clean storefront and vibrant teal blue sign, Hazel Twenty, Asheville’s newest boutique, is hard–if not impossible–to miss.
But this is something that owner, Lexi DiYeso, has become fairly accustomed to over the years. In 2014, DiYeso opened Hazel Twenty as a mobile boutique. The mint green colored truck took the saying “driving in style” to a whole new level, offering at times over 700 different pieces of clothing to shoppers that were thrilled to be aboard the repurposed FedEx truck that provided a shopping experience like none other.
And since opening the Hazel Twenty brick and mortar store on June 22, DiYeso has strived to offer that same one-of-a-kind shopping experience that she did on her truck. Everything from the boutique’s unique lighting fixtures and soft velvet couch to their array of timeless clothing and accessories dotted with only the best of the latest trends makes for an extraordinary shopping experience. Plus, every Friday night during the summer from 4-9 p.m., Hazel Twenty has a live DJ along with some refreshing bubbly for their guests to sip while they shop.
Aside from partnering with local business such as GIGANTIC!–the mastermind behind the beautiful teal Hazel Twenty sign that hangs above the boutiques storefront–DiYeso personally chooses every piece of clothing, accessory, pair of shoes and piece of jewelry that is sold in the store.
But that’s not all she does. DiYeso is also a group fitness instructor at the Asheville Racquet Club and was a lululemon ambassador from 2014-18. “People trust me in the gym with their bodies and I think that helps them trust me cloth them as well,” DiYeso said.
DiYeso also personally styled each outfit for this photoshoot. Sporting the baby blue high-low dress is Sarah Roe, a local nutritionist, marketing manager, mom and chef. Her dress is accompanied by a divine yellow bag, Chinese Laundry booties and an exquisite statement necklace. In the yellow v-neck is DiYeso herself, holding her 8-week-old french bulldog, Maisie. Her top is complimented by a pair of high-rise black skinny jeans and a trio of jewelry by Chan Luu. Last, but certainly not least, is Sara LaStella, the co-director of the Asheville Yoga Festival and mother to her beautifully curious young daughter. LaStella is rocking a brick-colored corduroy skirt along with a dainty white blouse and some magnificent accessories. Aside from holding full-time jobs and being fantastic mothers, all three women have teamed up to create the Complete Retreat, a getaway to Cat Island, Bahamas that aims to restore, nourish and empower women through fueling their bodies and connecting with one another.
It probably comes as no surprise that DiYeso is always striving to craft incredible experiences for those around her–whether it be with the Complete Retreat team, in the gym or in Hazel Twenty. For more information about the store, visit hazeltwenty.com or meet DiYeso and her adorable French Bulldog in person at 16 Patton Ave, Asheville, NC 28801. To learn more about the Complete Retreat head to completeretreat.me.