Color Me Goodwill Returns

Most folks associate fashion shows with designer duds and unfathomable price tags, but in Asheville—as with most things—we do things a little differently. 

Once a year, the cast-out garments of Goodwill’s racks find new life in high fashion at the Color Me Goodwill Fashion Show. This annual event recruits six local designers to showcase garments designed entirely from materials purchased at local Goodwill retail stores. Each designer is assigned a color scheme; they dress six models (five of their own choosing, one representing Goodwill) in refurbished, refitted outfits within their color scheme. It’s a night of vibrant color and fantastic fashion, all for a good cause. 

This year’s designers include a lineup of returnees and newbies: Tami Lu Barry, who returns after battling stage 4 metastatic cancer; Leanna Echeverri, who’s participated since the very first Color Me Goodwill; Jennifer Hock, a new designer at the event, but a regular at Asheville and Knoxville Fashion Weeks; Caleb Owolabi, a competitor in back-to-back Color Me Goodwills; Charles Josef, a bridal, fashion and swimwear designer; and Jon Pierce, who has a flair for designing theatrical garments. These six artists will compete for the title and cash prize at the Color Me Goodwill Fashion Show, dazzling the audience with a rainbow of ensembles crafted from other people’s cast-offs. 

The event benefits local Goodwill programs, but it also benefits the world by raising awareness of the benefits of up-cycling clothing (see sidebar). To snag a seat at this year’s premier fashion show, which takes place on Friday, April 27 at The Orange Peel, visit